It is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate), blogs, forums, news aggregators and virtual 3D networks (SecondLife, ActiveWorlds).
Each social media site can be optimized to generate awareness or traffic.
Social Media Marketing complement and expand the entire marketing arsenals rather than replacing existing marketing initiatives.
Social media can be used are:
Customer service, e.g. direct response to customer complaints
Broadcasting updates, announcements, news, e.g. additional PR resource Promotions
Behind the scenes look at the organization
Advertising Organizations need to define their goals for social media in order to be successful.
Goals may vary among platforms.
Common uses of common social networking sites
Facebook is used for customer service and broadcasting updates
Twitter is used for promotions.
YouTube videos gives the behind the scenes look at the organization.
Some of the major social media marketing services we offer are:
Social media profile creation and management (Twitter, Facebook, YouTube, Flickr etc.)
Social media optimization
Optimized blog development, design, maintenance and promotion
Brand management using social media monitoring
Community building and monitoring
Facebook Advertisement
Social bookmarking
Facebook Application Development
